Personiv

  • Performance Marketing Specialist

    Posted Date 2 months ago(9/26/2018 3:04 PM)
    Location
    US-MA-Cambridge
    Job ID
    2018-2436
  • Overview

    The Role: Performance Marketing Specialist

    Location: Cambridge, MA

     

    The Company

     

    Personiv is recruiting on behalf of a leading research and advisory firm.

     

    The Role

     

    This is a critical role in growing our business and building our brand.  The successful candidate will drive internal and external marketing campaigns to success as measured by standard industry metrics.  Reporting to the VP of Customer Operations, the Performance Marketing Manager will perform a wide variety of marketing functions with a heavy focus on demand generation and brand building working with the VP for overall decision making.

    Responsibilities

    Responsibilities

     

    • Campaign Management: Build and manage calendars for direct email marketing, webcasts, and related integrated marketing campaigns for new research, and execute according to those plans.
    • Branding: Elevate the LNS brand via great design, engaging social media and PR campaigns.
    • Sales Enablement: Ensure our messaging is communicated in a clear, compelling and consistent way across our sales and marketing efforts, and support sales team with compelling sales tools and materials.
    • Performance: Track and report key performance indicators across all programs.
    • Manage external designers and agencies to support marketing activities.

    Qualifications

    Qualifications

     

    • Bachelor’s degree plus 3-5 years in progressively responsible marketing positions, preferably in technology or services.
    • Social media Ninja well versed in blogs, Twitter, webinars/webcast, LinkedIn, search ads, display ads, Google AdWords and SEO.
    • Proven track record of successful marketing campaigns to key audiences.
    • MUST be deadline driven.
    • Hubspot experience required.
    • Experience with industry-standard demand generation processes, tracking, and terminology (e.g. MQL, SQL, etc.) required.

     

    To Apply

    Interested candidates should apply at <https://lnsresearch.bamboohr.com/jobs/view.php?id=38 >.

    Please note: Applicants for employment in the U.S. must possess work authorization that does not require sponsorship for via now or in the future.

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